The K&L Wearer
A K&L sock defines individuality and creativity. It is the perfect accessory for a man who is striving to get everything he dreamed of. He has a job, hobbies and a vision of a better tomorrow for himself, his buddies and his family. The K&L wearer has always been one to set himself apart. At a very young age, he was the first guy to get shoes with laces when his peers were all in Velcro. He discovered new and interesting music in his teens, when his classmates were listening to bubblegum pop. He got a job and took charge of his life when others were waiting for answers to fall into their laps. He has differentiated himself at every stage, educating himself with new experiences and extensive travels.
Kipp & Ludwig is India’s first luxury dress sock maker. Born out of a desire to bring good taste, a global design language, cutting edge technology and comfort together in high-end accessories for the undiscovered Indian gentleman, K&L is the brainchild of a group of marketing and design professionals plus a golden retriever.
It was a Friday night in July 2012, when a group of 28 to 33 year olds gathered in a Lutyens’ Delhi bungalow for customary poker and cigars. The conversation ranged from venting about their jobs to chuckling about the ridiculous situations that are a part of everyday life in a mega-city like Delhi. Some cribbed about relocating back to the country, others sketched the pros and cons of their latest entrepreneurial idea. From international politics to the latest movies to arguments over the writings of Foucault, there wasn’t an issue these young men and women did not have strong views on. When they finally settled down for a post-dinner drink, someone brought up the limitations of shopping in this city, the absence of high quality accessories for the average corporate professional. So many shoes, he said, but what about socks? Only mass-produced things in blue, black and grey. Nothing for those who care about the finer details in life!
It was an off-hand remark that struck home with The Founder. The next year was spent in an endeavor to bring attention to a place attention was rarely given and to find the perfect sock for the discerning Indian gentleman. And thus, Kipp & Ludwig was born.